Lime: Micro Mobility Market Analysis

The business analysis delves into Lime, a rapidly growing e-scooter and e-bike sharing company that operates via a mobile app, offering rentals for a low unlock fee and variable per-minute charges. The report explores how Lime has expanded globally with significant venture capital but faces regulatory challenges from local and federal authorities, which restrict service supply and impact financial performance.

The technical stakeholder, supply and demand and stakeholder analysis further dissects Lime's organisational structure and strategic alignment with its mission to provide shared, affordable, and carbon-free transportation. Emphasis is placed on government relations as crucial for Lime's ability to expand and operate in new markets, highlighting the intersection of public policy and business strategy in the emerging micro-mobility industry.

Prepared by: Marlon Holloway (May 2022)