Elon Takeover: '22 Twitter Acquisition Strategy Plan - Implementation & Evaluation

The strategic analysis and implementation plan within this report evaluates the organizational transformation at Twitter/X Corp through the introduction of a new CEO and the repositioning of Elon Musk. This transformation utilizes the McKinsey 7S framework to ensure alignment across all organizational aspects, ensuring a holistic approach to change management. The Gantt chart presented outlines the phased implementation strategy, marking crucial stages from strategic planning through to the evaluation phase. This structured approach aims to address key organizational challenges while aligning with broader industry and macroeconomic environments. The report further applies the Balanced Scorecard Framework to define and measure strategic outcomes effectively, ensuring that all actions are aligned with the organization’s overarching goals and objectives. This rigorous analytical approach underpins the report’s recommendations, aiming to foster a more agile, inclusive, and strategically focused organization.

Prepared by: Marlon Holloway (June 2023)