Elon Takeover: '22 Twitter Acquisition - Strategic Recommendations

The report delves into Twitter's strategic reorientation following its acquisition by Elon Musk. It highlights significant internal and external changes impacting the platform, such as Musk's decision to dismiss half of the employees and his aspirations to transform Twitter into an "everything app" akin to WeChat, under the new corporate identity of X Corp. This transition is part of Musk's broader vision to innovate and expand Twitter's functionalities, potentially altering its core mission and business model. The report critiques these shifts, considering their implications for Twitter's market position, internal culture, and operational stability.

Prepared by: Marlon Holloway (May 2023)